Product Thinker & Builder

Yolanda
McLeod

I build things that matter.

I identify real problems, design solutions, and ship products — without waiting for permission. From a luxury rental database that solved a gap in NYC's market, to a full SaaS journaling app I designed, built, and launched — I create tools that make life and work better.

South Florida · Open to Opportunities
What I bring to the table
2
Products Built
4K+
Data Points Collected
Product Thinking User Research Problem Solving Iteration Shipping Data Systems
About Me

Builder by nature,
thinker by instinct

"I don't want a job that I tolerate. I want work that I love."

I spent years doing work that didn't fit — tolerating jobs at great companies, feeling the gap between what I was doing and what I was capable of. Then I started building.

What I discovered is that I've been a product thinker my entire life. Every time I saw a problem — a fragmented NYC rental market, a need for personal business accountability — I didn't just notice it. I built something to solve it.

Now I'm channeling that into a career that fits who I actually am: someone who obsesses over how things work, how they could work better, and how to make them real.

🔍
Problem First
I start with the real pain point, not the solution. Every product I've built came from a problem I felt personally.
🔄
Always Iterating
I don't stop at version one. I keep asking what else could make this better, more useful, more complete.
🚀
I Ship Things
Ideas mean nothing without execution. I've built and launched real products that real people can use today.
💡
User Empathy
My best products came from being my own user first — understanding the frustration deeply enough to solve it right.
Selected Work

Products I've built

Two real products, built from real problems, shipped into the real world.

01
SaaS Product · Live

Loggd

Your personal business journal

Entrepreneurs have no dedicated tool to track the small daily actions that compound into growth. Generic apps don't categorize work quality, track time, or separate wins from busy work — so progress stays invisible and motivation dies. I built Loggd to solve that. A full SaaS product with authentication, cloud sync, multi-business tracking, time logging, a wins journal, weekly reflections, and collaboration features. Designed, built, and shipped.

Product Design User Research Firebase Full Stack Branding
Visit Live App →
LOGGD — YOUR BUSINESS JOURNAL
Reached out to 3 new clients ⚡ Action
Closed first paid project 🏆 Win
Built onboarding flow v2 🔵 Deep
Weekly reflection written ✅ Outcome
12
This Week
7
Streak
84
Total
02
Data Product · Portfolio

NYC Rental Intelligence Database

A personal MLS where none existed

As a NYC rental agent, I was losing deals because there was no central system to track luxury buildings, availability, unit types, and guarantor policies across a fragmented market. So I built one. A searchable database of 4,000+ data points across three datasets — guarantor-accepted buildings, luxury inventory, and open rentals — organized to eliminate blind outreach and match clients to properties faster.

Market Research Data Architecture Systems Design Problem Solving
Request to View →
NYC RENTAL MARKET DATABASE — OVERVIEW
Building
Management Co.
Area
Guarantor
The Ventura
Rose Associates
UES
Insurent
98 Riverside Dr
Galil Management
UWS
Insurent
Carnegie Mews
Rose Associates
Midtown W
Rhino
The Larstrand
Rose Associates
UWS
Insurent
685 First Ave
Vector Mgmt
Murray Hill
Multiple
Capabilities

What I bring

🧠
Product Thinking
I identify gaps, define problems clearly, and design solutions that actually solve them. I think in user flows, not just features.
Problem Definition User Research Roadmapping
🏗️
Building & Shipping
I don't just plan — I build. I've taken products from zero to live, iterating based on real needs and real feedback.
Prototyping Iteration Launch
📊
Data & Systems
I understand how to structure information so it becomes useful — from databases and spreadsheets to product analytics.
Database Design Data Architecture Excel / Sheets
✍️
Content & Communication
From blog writing to product copy, I communicate clearly and persuasively — written and verbal.
Writing Storytelling Documentation
🎬
Creative Production
Video editing, content creation, and visual thinking — I understand how to craft experiences, not just products.
Video Editing Visual Design Branding
🤝
People & Process
I've worked across industries and know how to communicate with stakeholders, manage priorities, and move teams forward.
Collaboration Client Relations Real Estate
Let's Connect

Ready to build something that matters

I'm actively exploring Product Management and Product Design roles in South Florida and remotely. If you're building something real and need someone who thinks in problems and ships in solutions — let's talk.